Is there a difference between reading on the Internet and reading in print?

NY Times in an article R U Really Reading? points out the difference.

On paper, text has a predetermined beginning, middle and end, where readers focus for a sustained period on one author’s vision. On the Internet, readers skate through cyberspace at will and, in effect, compose their own beginnings, middles and ends.

As a writer, I would prefer people to read according to my preference as it is written with a deliberate structure to project a point of view.However, as a reader I prefer to have the liberty to read how I please as it throws unexpected perspectives.

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