10/11/2008

How spammers make money

How spammers make money I have often wondered about the cost-effectiveness of spamming because the business appears very dependent on luck.

The very same question appears to have engaged the attention of computer scientists from the University of California, Berkeley and UC, San Diego.

They hijacked a working spam network and uncovered some of the economics of being a junk mailer.

What they discovered was that even a very low response rate netted these spammers vast amounts of money.

You can read more about the analysis here.

Image from Asylum Smiley

New Home Technology blog on the economics of spamming