The Dan Brown ‘effect’.

The very fact that Dan Brown new novel ‘The Lost Symbol’, a sequel to his hugely successful ‘The Da Vinci Code’ is set for publication on September 15 appears to have unnerved other publishers.

The Malaysian Insider reports that other book publishers have advanced the publishing dates of new books by writers such as Nick Hornby, Sebastian Faulks and William Trevor.

Undoubtedly, Dan Brown’s books not only dominate the best-seller lists but also cow the other author’s books into submission.