21/08/2009

Online advertisement- Integrated ads perform better

Research released today by Dynamic Logic, reveals ads that are integrated into the content of the page, are most effective in driving online ad awareness and purchase intent. 

 

The research, based on 2,390 online display campaigns that took place over the past three years found that half banners (234 x 60) and rectangles (180 x 150) were more effective than ads that frame the page such as leader boards and skyscrapers.