12/09/2009

Has mobile banking taken off?

According to ABI Research's Senior Analyst Mark Beccue, the US Banks have to do more.

 

 "We have two observations/recommendations. First, mobile banking's reach in the US isn't as good as it could be. If banks want mobile banking to be ubiquitous and available to as many consumers as possible, they'll have to promote text messaging in particular as the method of choice. Secondly, if you're in the retail banking business and you don't have a link – or at least a list of your mobile banking services – on your website's homepage, then you're undermining your whole effort. Discoverability is critically important."