According to Mediaspectrum, the self-advertising solution will enable media companies to implement customer-centric, self-service advertising sales for print, Web, rich media and beyond.
Mike Sacks, Vice President of Operations at Tribune Publishing is quietly confident that "with proven infrastructure and the bandwidth to scale this initiative industry-wide, Tribune and Mediaspectrum will work closely with partners to offer various solutions and options that align the interests of all parties involved. Participating publishers will be ensured timely implementations and top-notch support, to begin realizing new revenue quickly. Existing advertisers are further empowered, with a convenient place to do business 24 hours a day, 7 days a week."
However, the question is will they be competitive against Digital Ad Networks.