13/10/2009

Diabetic Diwali

It is hard to separate Diwali celebrations and sweets. In fact, exchanges of sweet boxes always accompany Diwali greetings. This makes one wonder how diabetics put up with all these temptations.

However, organizations have been quick to pounce on this opportunity and have brought out non-traditional gifting options for diabetics and for the calories conscious.

For example, Dabur the FMCG giant introduced 11 different gift packs with No added sugar as early as last month.

Others have followed Dabur’s example. A shop in Chennai keeps advertising its sweets as Diabetic’s Dezire.

So much so, this Diwali could well turn out to be a Diabetic Diwali.