Toys: Trends 2009

According to Toys"R"Us the 2009 toy-buying trends range from nostalgic toys to do-it-yourself craft projects. Typically, parents intend buying toys that fit their budget.

However, this finding echoes the trend identified in February 2009 during the American International Toy Fair. Then, toy-buying trend indicated that parents were inclined to buy affordable and long lasting toys this Christmas.

Coming back to Toys"R"Us, the toy – buying trends are Retro Rewind; Designed by Me! Tiny Treasures, Teeny Prices; and Investing in the Future. These trends said Karen Dodge, Senior Vice President, Chief Merchandising Officer, Toys"R"Us, U.S. "reflect both the current times and parents' perennial desire for toys that offer outstanding value AND quality."